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On the date

Friday, October 11, 1940

From the day

Memories from that day

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The Headlines

WILLKIE PICTURES POWERFUL AMERICA IF REPUBLICANS WIN; Vast Expansion to Employ All and Make Country Strong Is Feasible Now, He Says 'WEAKNESS LEADS TO WAR' New Deal 'Despair' Promotes This, Risks 'Finished' Nation, He Warns at Pawtucket

Read in The New York Times →

#1 on Your Hit Parade

I'll Never Smile Again

Unknown Artist

The must-have

Red Ryder BB Gun

Slang

Slang of the decade

General

gobbledygooksnafufubar

Gi

ack-ackdear johnfatiguesroger that

Bobby Soxer

neatodreamydreamboat

Catchphrases of 1940

  • I'll never go hungry again

Tech Check

Color TV Broadcasts, Jeep & Radar Systems.

Style of 1940

Silhouette: Boxy and austere (Utility)

Material: Rayon and tweed

  • Victory rolls
  • Utility suits
  • Snoods

Cost of Living (1940)

Loaf of Bread

$0.08

Gallon of Gas

$0.18

Average Home

$2,938

New Car

$850

Time Elapsed

31,283 days ago

(85 years, 258 days)