yesterwire.comBack to search

On the date

Wednesday, July 10, 1940

From the day

Memories from that day

No memories yet. Add yours if you remember this day.

The Headlines

Profit of 1940 Fair Thus Far Is $696,118; 5% Payment on Bonds Is Likely in August; 1940 FAIR EARNINGS $696,118 IN 58 DAYS

Read in The New York Times →

The must-have

Red Ryder BB Gun

On This Day

  • World War II: Six days before Adolf Hitler issues his Directive 16 to the combined Wehrmacht armed forces for Operation Sea Lion, the Kanalkampf shipping attacks begin against British maritime convoys in the leadup to initiating the Battle of Britain.

    Wikipedia →
  • World War II: The Vichy government is established in France.

    Wikipedia →

Slang

Slang of the decade

General

gobbledygooksnafufubar

Gi

ack-ackdear johnfatiguesroger that

Bobby Soxer

neatodreamydreamboat

Catchphrases of 1940

  • I'll never go hungry again

Tech Check

Color TV Broadcasts, Jeep & Radar Systems.

Style of 1940

Silhouette: Boxy and austere (Utility)

Material: Rayon and tweed

  • Victory rolls
  • Utility suits
  • Snoods

Cost of Living (1940)

Loaf of Bread

$0.08

Gallon of Gas

$0.18

Average Home

$2,938

New Car

$850

Time Elapsed

31,376 days ago

(85 years, 351 days)