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On the date

Thursday, February 29, 1940

From the day

Memories from that day

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The Headlines

Navy Building Rushed Ahead of Program; Giant Battleships Are Now Considered; NAVY BUILDING SPED AHEAD OF PROGRAM

Read in The New York Times →

The must-have

Red Ryder BB Gun

On This Day

  • In a ceremony held in Berkeley, California, physicist Ernest Lawrence receives the 1939 Nobel Prize in Physics from Sweden's consul general in San Francisco.

    Wikipedia →
  • For her performance as Mammy in Gone with the Wind, Hattie McDaniel becomes the first African American to win an Academy Award.

    Wikipedia →
  • Finland initiates Winter War peace negotiations.

    Wikipedia →

Slang

Slang of the decade

General

gobbledygooksnafufubar

Gi

ack-ackdear johnfatiguesroger that

Bobby Soxer

neatodreamydreamboat

Catchphrases of 1940

  • I'll never go hungry again

Tech Check

Color TV Broadcasts, Jeep & Radar Systems.

Style of 1940

Silhouette: Boxy and austere (Utility)

Material: Rayon and tweed

  • Victory rolls
  • Utility suits
  • Snoods

Cost of Living (1940)

Loaf of Bread

$0.08

Gallon of Gas

$0.18

Average Home

$2,938

New Car

$850

Time Elapsed

31,508 days ago

(86 years, 118 days)