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On the date

Friday, January 12, 1940

From the day

Memories from that day

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The Headlines

KING SAYS SWEDEN WILL GIVE FINLAND ALL POSSIBLE HELP; Puts Defense Needs First in Budget Calling for Cuts in Social Services ROME HEARS FRANCO AIDS He Is Reported Sending Finns Military Materials Left by Italians in Spain

Read in The New York Times →

The must-have

Red Ryder BB Gun

Slang

Slang of the decade

General

gobbledygooksnafufubar

Gi

ack-ackdear johnfatiguesroger that

Bobby Soxer

neatodreamydreamboat

Catchphrases of 1940

  • I'll never go hungry again

Tech Check

Color TV Broadcasts, Jeep & Radar Systems.

Style of 1940

Silhouette: Boxy and austere (Utility)

Material: Rayon and tweed

  • Victory rolls
  • Utility suits
  • Snoods

Cost of Living (1940)

Loaf of Bread

$0.08

Gallon of Gas

$0.18

Average Home

$2,938

New Car

$850

Time Elapsed

31,556 days ago

(86 years, 166 days)