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On the date

Saturday, October 27, 1928

From the day

Memories from that day

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The Headlines

SCHWAB FORECASTS GREATER PROSPERITY FOR ALL INDUSTRIES; Tells Iron and Steel Institute That Business Is Approaching Unprecedented Activity. SEES NO FEAR OF ELECTIONS But Steel Plants Have Not Had Fair Share of the Increase in Earnings, He Declares. HE BLAMES PRICE CUTTING Asserts Rise in Plant Capacity and Stabilized Demand Also Bar Proper Return.

Read in The New York Times →

Best-selling Sheet Music

Makin' Whoopee

Walter Donaldson

The must-have

Mickey Mouse Doll

Slang

Slang of the decade

General

applesaucebaloneycheaterscrush

Flapper

bee's kneescat's pajamasgiggle watershebahotsy-totsy

Gangster

big cheesebump offstool pigeongatfall guy

Catchphrases of 1928

  • I scream, you scream, we all scream for ice cream

Tech Check

Electric Razor, Penicillin & Bubble Gum.

Cost of Living (1920)

Loaf of Bread

$0.11

Gallon of Gas

$0.30

Average Home

$6,296

New Car

$575

Time Elapsed

35,650 days ago

(97 years, 245 days)